 FOR IMMEDIATE RELEASE
October 2002
Contact:
Linnea Teetsel, Senior Brand Manager
Amerifit Nutrition, Inc.
(800) 990-3476 ext. 301
fax: (860) 286-3016
lteetsel@amerifit .com
www.sootherbs.com
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SALES CONTINUE TO GROW FOR THE SOOTHERBS® BRAND
Effective Formula and Preferred Flavors Drive Sales in the Cough/Sore Throat Drop Category
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Bloomfield, CT – Amerifit Nutrition, Inc.’s Sootherbs® Zinc, Echinacea & Vitamin C lozenge formula continues its strong growth in the cough/sore throat category as one of the fastest growing cough/sore throat drop formulas in the category.
The success of Sootherbs is based on an effective, all-natural formula that provides immune system support as well as great taste consumers prefer. The complete formula features the well-known immune system enhancing benefits of zinc, echinacea and vitamin C, plus wild cherry bark to provide soothing relief for the throat when it’s needed most. The Sootherbs Zinc, Echinacea & Vitamin C formula comes in great tasting wild cherry and sweet honey lemon flavors, the two lozenge flavors most-preferred by consumers*. Sootherbs is packaged in convenient, plastic carrying cases that are reusable and crush resistant.
Annual retail sales of the Sootherbs cherry and honey lemon SKUs are over $3.6 million. Recent sales of Sootherbs cherry are up 74% in dollar sales and up 84% in unit sales versus a year ago. In its first six months, the sales velocity of honey lemon has reached that of cherry.† “These sales results are extremely encouraging as we head into the 2002-2003 cough/cold season,” says Amerifit Nutrition’s Senior Brand Manager, Linnea Teetsel.
Amerifit Nutrition is a leading health and wellness company with an extensive variety of natural products designed to meet consumers’ specific needs. In addition to the Sootherbs brand, Amerifit Nutrition’s diverse product portfolio includes the Estroven® brand, which features the #1 selling supplement SKU in America, Vitaball® Vitamin Gumballs and Amerifit Nutrition glucosamine joint care supplements. Dedication to proven science, innovative formulas, product quality, and customer satisfaction form the foundation of Amerifit’s culture. As a team, Amerifit Nutrition is committed to providing consumers with the best supplement products and service in the industry.
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*Omnibus study, March 2001
†IRI, 24-weeks ending 2/24/02
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