 FOR IMMEDIATE RELEASE
June 2002
Contact:
Linnea Teetsel, Senior Brand Manager
Amerifit Nutrition, Inc.
(800) 990-3476 ext. 301
fax: (860) 286-3016
lteetsel@amerifit.com
www.flexablebrand.com
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FLEX ABLE ENHANCES ITS DRINK MIX AND
CHEWABLES FORMULAS
Now With Vitamin C for Added Joint Support
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Bloomfield, CT – Amerifit Nutrition, Inc. has improved its Flex Able™ brand Glucosamine and Chondroitin Orange Drink Mix and Chewables formulas by adding vitamin C for increased joint support.
Both Flex Able Orange Drink Mix and Chewables formulas already contain the recommended amounts of all-natural glucosamine and chondroitin to help promote healthy joints, tissue and flexibility. The addition of vitamin C allows the formula to now address other key areas of joint health. Vitamin C is a powerful antioxidant that helps neutralize free radicals in joint tissue, and is also necessary for the body’s formation of collagen, the chief protein substance in the connective tissue that protects joints.
“We’re improving upon two already successful formulas,” says Linnea Teetsel, Senior Brand Manager at Amerifit Nutrition, Inc. “Flex Able Chewables is currently the top selling chewable SKU in the joint care category while Flex Able Drink Mix is holding steady as the category’s #2 drink mix.”*
The Chewables and Drink Mix formulas are part of the Flex Able brand, which provides a complete line of easy-to-take glucosamine formulas, designed to meet specific consumer needs and preferences. Flex Able offers a variety of delivery system options. In addition to the great tasting orange drink and the easy-to-chew chewable citrus wafers; Flex Able also features easy-to swallow maximum strength glucosamine and chondroitin capsules, a unique nighttime formula that promotes a restful night’s sleep, an advanced bone and joint formula and a comprehensive glucosamine and MSM formula.
The Flex Able brand is supported by a multi-million dollar television and print advertising campaign that will run throughout 2002 as well as a direct response sampling program.
To learn more about the Flex Able brand visit www.flexablebrand.com or call (800) 990-3476.
Amerifit Nutrition is a leading health and wellness company with an extensive variety of natural products designed to meet consumers’ specific needs. In addition to the Flex Able brand, Amerifit Nutrition’s diverse portfolio includes the Estroven® brand, the leader in the women’s natural health supplements; Vitaball®, vitamin gumballs; and Sootherbs™ brand throat lozenges for immune system support. Dedication to proven science, innovative formulas, product quality and customer satisfaction, form the foundation of Amerifit’s culture. Amerifit Nutrition is committed to providing consumers with the best supplement products and service in the industry.
*IRI, 52 weeks ending 4/28/02
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