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FOR IMMEDIATE RELEASE
November 2007
Contact:
Stacey Tepper
Middleberg Communications
(212) 354-6942
stepper@middlebergcommunications.com
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Amerifit Brands Launches New Consumer Brand Websites
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CROMWELL, CT, November 27 – Amerifit Brands, a leading consumer health and wellness company, has announced the website launches of three of its top consumer health brands: Estroven.com, Culturelle.com, and AzoProducts.com. Each website provides access to product information, valuable consumer health information and resources as well as convenient product ordering.
“We have made significant improvements to the websites of three Amerifit Brands’ companies with new features and capabilities that we believe will serve as valuable resources to consumers looking to maintain and improve their health,” said Cyrill Siewert, Chief Executive Officer of Amerifit Brands, Inc. “We are extremely proud of each of the newly designed branded websites, and look forward to continuing to offer the highest quality content, products, and online experience to our users.”
Estroven.com, the “natural place to start for managing menopause,” offers perimenopausal and menopausal women (ages 40–60) an updated platform where they can find useful women’s health and menopause-related information. The website features useful in-depth information about menopause and its symptoms, health advice, as well as a special Resources section dedicated to keeping women up-to-date with recent topical articles, helpful organizations, associations, books, and products. Women are encouraged to visit the website’s unique Lifestyle Lounge where they can read and share stories and jokes about menopause. The website also features full Estroven® product information, coupons, and free sample offers. Estroven® is the number one women’s selling supplement brand that helps the transitions of hormonal change safely and effectively without drugs.
Culturelle.com appeals to health-conscious adults, parents, and travelers looking to supplement their immune and digestive systems. The site features individually designed sections for these targets, as well as a News and Resources portion with informational content, full Culturelle® product information, and complete overviews of digestive and immune system health, and Probiotics. Culturelle® is an all-natural dietary supplement containing the Probiotic Lactobacillus rhamnosus GG (LGG®). Unlike some Probiotics, commonly found in fortified foods, LGG survives the stomach and bile acids of the digestive tract, thus bringing health benefits to where they’re needed most.
Azoproducts.com is geared toward women and aims to educate them about the causes, symptoms, treatment, and prevention of urinary tract infections (UTIs) and yeast infections. The website offers full AZO product line information, flash-based quizzes, downloadable coupons, and testimonials. AZO, the number one pharmacist-recommended, over-the-counter brand for urinary tract and vaginal health, visually connects with its target demographic through the website due largely to its fresh, stylistic design. AZO is the only brand with products to diagnose a UTI, treat UTI symptoms and help maintain a healthy urinary tract, as well as provide all-natural relief and prevention of yeast infection symptoms.
About Amerifit Brands
Amerifit Brands is a leading consumer health and wellness company that develops, markets, and distributes branded products that support health and wellness. For more information, please visit www.amerifit.com.
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