Bloomfield, CT – Amerifit Nutrition, Inc. announces its acquisition of the AZO product line - the leading brand of OTC, homeopathic and supplement products for pain and symptom relief of urinary tract and yeast infections.
The family of AZO women’s health products includes AZO Standard, the #1 item in the $25.7MM OTC urinary pain relief category. Stocked by all major FDM accounts, AZO Standard contains phenazopyridine hydrochloride, the #1 doctor recommended ingredient for fast urinary pain relief associated with urinary tract infection (UTI), the second most common medical complaint among women 18-54.
To help maintain urinary tract health and prevent UTI there’s AZO Cranberry, which is currently the #1 selling cranberry supplement. Cranberries have long been shown to block the attachment of certain bacteria to the bladder wall, therefore doctors recommend cranberry juices and supplements to help prevent UTIs.
For the prevention and relief of vaginal yeast infection, which 75% of women experience at least once in their lifetime, there’s AZO Yeast. AZO Yeast is the leading solid dose OTC vaginal yeast infection prevention and relief formula. And because it can be used in conjunction with traditional yeast infection creams, AZO Yeast produces excellent incremental category sales.
Cyrill Siewert, the Chief Executive Officer of Amerifit Nutrition said, “Women’s Health is our number one priority. The Estroven® product line has provided Amerifit Nutrition with a strong platform on which to build and the AZO product line now expands the scale of our women’s health business and takes us into new categories. It also broadens our relationship with our ultimate consumer, adult women, as well as with our retail customers and with healthcare professionals and other opinion leaders. We are committed to aggressively building Amerifit Nutrition’s portfolio of category leading brands.”
Amerifit Nutrition is a leading developer, marketer and distributor of a variety of branded non-prescription products designed to meet specific consumer health needs. The company’s key product line, Estroven®, is the leading brand of all-natural non-prescription products addressing women’s wellness and the conditions of menopause. Amerifit Nutrition’s other key product lines include Sootherbs®, an all-natural cough cold therapy, and Vitaball®, a leading children’s vitamin product.
