Bloomfield, CT – Amerifit Nutrition, Inc., marketer of Estroven®, the #1 brand of women’s supplements, introduces Estroven PM – the only natural health supplement designed specifically for perimenopausal and menopausal women having difficulty sleeping each night.
Unlike many OTC sleep aid products that just put women to sleep, Estroven PM works in harmony with the body to help address the causes of restless sleep. Night sweats, mood disorders, anxiety and stress, caused by menopause-related hormonal imbalance, can prevent women from getting a full, restful night’s sleep.
Estroven PM promotes natural relaxation to help women fall asleep and normalize sleep patterns to help women stay asleep. Estroven PM also helps support natural hormonal balance to reduce night sweats – a major factor causing sleeplessness in women. The all-natural, drug-free formula is effective after just one dose, safe for every night use and will not cause morning grogginess.
Steve Swenson, Amerifit Nutrition’s Marketing Director explains; “OTC sleep aids have historically provided relief for some women but none of them address the actual causes of sleeplessness for many women. A natural, safe alternative, without side effects, for the millions of women over 40 in the U.S. represents significant category growth!”
Estroven PM will be supported by a multi-million dollar Estroven brand consumer-advertising program in 2005 and 2006.
Amerifit Nutrition is a leading health and wellness company that markets and distributes a variety of branded products designed to meet consumers’ specific needs. In addition to the Estroven brand, Amerifit Nutrition’s diverse product portfolio includes Vitaball® Vitamin Gumballs; Flex Able® glucosamine joint care supplements and Sootherbs® cough/cold lozenges.
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FOR IMMEDIATE RELEASE