FOR IMMEDIATE RELEASE
June 2005
Contact:
Steve Swenson, Director of Marketing
Amerifit Nutrition, Inc.
(800) 990-3476 ext. 500
fax: (860) 286-3016
sswenson@amerifit.com
www.estroven.com
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ESTROVEN® FORMULAS PROVEN SAFE IN TOXICOLOGY STUDIES
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Bloomfield, CT – Amerifit Nutrition, Inc. announces that it has successfully completed toxicology studies on two of its top selling menopause supplement SKUs. 90-day oral toxicology studies, on both Estroven and Extra Strength Estroven, reported no adverse events or changes to the endometrium or thickening of the uterine lining. Oral LD50 indicated the dosage equivalent of 30 boxes of Estroven free from adverse events.
Previously completed, well-designed, double blind placebo controlled clinical studies of the specific ingredients in Estroven and Extra Strength Estroven, when used by women experiencing climacteric symptoms, have shown significant reduction in vasomotor symptoms including night sweats and hot flashes; reduction of hormone-related irritability; support for a restful sleep; and protective effects on bones and the cardiovascular system.
“We could not be happier with the results of these studies,” says Steve Swenson, Amerifit Nutrition’s Director of Marketing. “Estroven has been women’s #1 choice for natural support during menopause for the past six years. These studies should further boost consumer and healthcare professional’s confidence that Estroven is a safe and effective alternative for managing menopause symptoms.”
Estroven and Extra Strength Estroven are all-natural, OTC dietary supplements that reduce menopause symptoms with soy isoflavones, black cohosh, and other herbs and essential vitamins and minerals.
Amerifit Nutrition is a leading health and wellness company with a variety of branded products designed to meet consumers’ specific needs. In addition to the Estroven brand, Amerifit Nutrition’s diverse product portfolio includes Vitaball® Vitamin Gumballs; Flex Able® glucosamine joint care supplements and Sootherbs® cough/cold lozenges. Dedication to proven science, innovative formulas, product quality, and customer satisfaction form the foundation of Amerifit’s culture. As a team, Amerifit Nutrition is committed to providing consumers with the best products and service in the industry.
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