FOR IMMEDIATE RELEASE
March 2004
Contact:
Linnea Teetsel, Senior Brand Manager
Amerifit Nutrition, Inc.
(800) 990-3476 ext. 301
fax: (860) 286-3016
lteetsel@amerifit.com
www.vitaball.com
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VITABALL® INTRODUCES NEW BLUE RASPBERRY
The Fun of “Blue” Added to the Vitaball Flavor Assortment
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Bloomfield, CT – Amerifit Nutrition, Inc., the marketer of Vitaball® Vitamin Gumballs, announces the addition of blue raspberry to its assortment of vitamin gumball flavors. Each Vitaball canister now contains five great gumball flavors: Cherry, Grape, Watermelon, Bubble Gum and new Blue Raspberry.
The decision to add a fifth flavor was the result of consumer feedback. “We’re always looking for ways to enhance the fun, taste and appeal of our product,” says Linnea Teetsel, Senior Brand Manager at Amerifit Nutrition. “We asked our consumers what other flavors they would like to see and a berry flavor was the response most often received. Blue raspberry is sure to become a favorite among our consumers.”
Since its launch in 2002, Vitaball, the vitamin gumball that delivers 100% of the RDA for 11 essential vitamins, has become the leading new item in the children’s vitamin category.* “Vitaball’s innovation brings fun and excitement back to the category,” says Teetsel. “We believe the addition of blue raspberry will reinforce the product’s fun and appeal to children of all ages.”
Vitaball is supported by a multi-million dollar advertising and promotion program in 2004, including national television advertising, trial pack promotions and consumer sampling initiatives.
Vitaball is distributed by Amerifit Nutrition, Inc., a leading health and wellness company with an extensive variety of natural products designed to meet consumers’ specific needs. In addition to Vitaball, Amerifit Nutrition’s diverse portfolio includes the Estroven® brand, the leader in the women’s natural health supplements; Flex Able® brand joint care supplements; and Sootherbs™ brand throat lozenges for immune system support. Dedication to proven science, innovative formulas, product quality and customer satisfaction, form the foundation of Amerifit’s culture. Amerifit Nutrition is committed to providing consumers with the best supplement products and service in the industry.
*IRI, period ending 11/9/03
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